GOOD TO SEE YOU HERE.
GOOD TO SEE YOU HERE.
I've spent my career inside advertising agencies, shaping 30+ brands across categories. That work built one competency I trust above all: the psychology of choice, and why people don't act on it. Building products in the AI era demands more than process. It demands taste, sharp go-to-market sense, and the instinct to know what not to build. My edge is turning the chaos of real user behavior into clean logic, decisive metrics, and features that ship. Not a second hat to wear, a different starting point for the same job.
Featured Work
An advertising career shaping 30+ brands built one competency I trust above all: the psychology of choice, and why people don't act on it. Now I bring it to product. Not a second hat to wear, a different starting point for the same job.
Featured Work
Product Lab
From re-architecting feature logic to spinning up interactive, zero-to-one product prototypes. A working record of my obsession with building systems that respect the user and survive the review.
Redesigning YouTube Watch Later from a digital junk drawer into an intent-driven queue.
Open case ↗Market expansion with NEMT (non-emergency medical transport).
Open case ↗Turning a hidden delivery trade-off into a transparent user choice on Zomato.
Open case ↗The Roots
90-day TOFU read: ~70% of projected conversions, 116K+ clicks (across channels), CTR well above category benchmark.
My product instincts did not just come from a course. They came from years inside ad agency leadership, sitting with founders and C-suite on business problems that arrived with no success metrics attached. The core skill I developed was translation: turning chaotic, undefined visions into requirements cross-functional teams could ship under pressure.
Handling overall client portfolios worth ~₹6cr across multiple agencies, the role forced multi-lens thinking: constantly balancing creative ambition against commercial viability, market constraints, and the weight of every call. But I didn't just manage the ambiguity, I drove aggregate commercial outcomes. Across various clients, I directly led the business pitches that unlocked ~₹1cr in revenue. This is the exact muscle for scale, growth, and cross-functional alignment that the best PMs use every day. Built across dozens of businesses where I did not have the luxury of being wrong twice, because the next pitch, the next launch, and the next quarter were already on the calendar.
Work With Me
The best product decisions do not live inside a single feature. They ripple across a company's bottom line, brand equity, and user trust. That macro intuition is what I bring on day one. Frameworks and tooling are easily adopted; the instinct to balance commercial viability with human behaviour takes years in the trenches to build and that hard-earned instinct is my unfair advantage.
I am looking for Product Manager roles that also involve building with AI. I’m best suited for consumer apps, digital platforms, and modern media environments navigating user adoption, distribution loops, or behavioural retention. Based in Bangalore, available immediately, and open to hybrid workplaces.
If your team values sharp judgment and high ownership over conventional check-boxes,
Let's talk.